In this project, we outline our business plan for opening a new bar in Daytona Beach, Florida. The theme of this bar, as the name suggests, is 'throwbacks' based on popular TV shows and movies from the early 2000s. We provide a basic SWOT analysis and explain our rules, regulations, location, competition, and marketing plan. You can view the entire document by clicking the PDF button above this text. The rights to this data and paper belong to the four authors and Troy University.